Curvybody South Africa has given local women the opportunity to celebrate their size by introducing the first Miss and Ms Curvybody SA pageants.
Curvybody SA, owned by Mapule Mphaki, is a company that is focused on women development programmes, as well as wellness and beauty programmes.
Mphaki said the national beauty pageants are aimed at all those women who were prejudiced against because of their curvaceous bodies.
"The aim is to debunk the myth that beauty is about size. Beauty isn't a size zero or a size eight. it is not a number at all.
"Beauty is limitless. A woman needs to know that she can attain success in anything, irrespective of her size," she said.
The contest caters for two groups of women. Miss Curvybody SA entrants need to be aged between 18 and 27 years of age.
The Ms Curvybody SA is open to the more mature women aged between 28 and 39.
Miss & Ms Curvybody SA chose their Gauteng provincial Top 10 in March this year.
"The judges were looking for curvy and body confident, charismatic women who embrace their curves and own their bodies," said Mphaki.
"Women who will represent their communities as goodwill ambassadors, becoming role models of today while strengthening the country for tomorrow."
To date, the pageant has already chosen 15 finalists who will compete in the main event on October 28 at the Indaba Hotel in Fourways, Joburg.
Each Top 10 contestant must create an official public page of themselves as a Miss or Ms Curvybody Top 10 finalist - share their journey of the pageant with followers and get their followers to like their pictures.
The higher the votes, the higher the chances to be the regional top three finalist.
The contestants are also to host a fund-raising event for two charities that the pageant supports: The Thembekile Mandela Foundation that focuses on youth development in rural and informal settlements in the Eastern Cape, as well as Gaamongwe Girls Club in Soweto.
